YMC
YMC was established in London in 1995 by Fraser Moss and Jimmy Collins. Since then, the label has cemented itself as one of the most enduring British clothing brands. YMC captures the era's post-punk, DIY ethos, whilst displaying Moss's passion for literature, music and the arts. With cultural undertones present in each collection, YMC crafts timeless, referential garments that touch upon a range of styles. The brand's name is inspired by a famous quote from the industrial designer, Raymond Loewy: “You must create your own design style”. The powerful quote informs YMC's identity to this day, with the label continuing to make understated clothing that ignores contemporary fads and trends.
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Portuguese Flannel Beach Resort Shirt
£120.00
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YMC Schrank Sweatshirt
£120.00
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Portuguese Flannel Beach Cabin Shirt
£109.00
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Portuguese Flannel Net Shirt
£109.00
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Novesta Star Master
£70.00
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Novesta Star Master
£55.00
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Novesta Star Master
£60.00
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Portuguese Flannel Folclore Shirt
£119.00
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Portuguese Flannel Grain Cotton Shirt
£120.00
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Novesta Star Master
£60.00
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YMC Daisy Age Sweatshirt
£135.00
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YMC Malick Shirt
£165.00
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Portuguese Flannel Dogtown Shirt
£100.00
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Portuguese Flannel Dogtown Shirt
£100.00
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YMC Malick Shirt
£145.00
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YMC Shorty Short
£120.00
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YMC Triple T-Shirt
£90.00
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YMC Triple T-Shirt
£85.00
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Portuguese Flannel Cord Shorts
£95.00
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Novesta Star Master
£60.00
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Novesta Star Master Corduroy
£70.00
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Portuguese Flannel Folclore Shirt
£119.00
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YMC Mitchum Shirt
£155.00
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Portuguese Flannel Garden Plaid Shirt
£119.00