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GR10K
GR10K is an outsider in the modern fashion sphere. The Italian label, who operates as a secret collective, disrupts the industry in unprecedented ways. GR10K investigates underground social pockets. Exploring their clothing habits is a scope to recontextualise the meaning of a garment - its true purpose and performance capabilities. GR10K does not make clothing out of novelty. The label often uses upcycled fabrics from its parent company - an Italian factory that has been producing uniforms designed for labour intensive industries and the military since 1925. Whether it be using flame-retardant or waterproof offcuts, GR10K redefines minimalism. Sitting in-between different genres, the label's clothing remains wearable for the everyday but is given new meaning through strong technical undertones.
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