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ASICS
ASICS and movement go hand-in-hand. For over 70 years the Japanese label has been pushing the power of sport to positively impact general wellbeing. Its core philosophy has never changed; a real commitment to make progressive products that inspire more people to move for the body and mind. ASICS, meaning Anima Sana In Corpore Sano’ or a Sound Mind in a Sound Body, was founded in post-war Japan by Kihachiro Onitsuka. The label's place on a pedestal at the top of the industry stems from its drive to stay ahead of the curve with technical design. At its Institute of Sports Science, a dedicated research hub for scientists, athletes, and coaches to collaborate, ASICS finds the latest innovations in footwear and athletic apparel. On trails, tracks, city streets and in modern fashion, ASICS' streamlined aesthetic and GEL cushioning technology has made it a true active lifestyle staple.
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