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thisisneverthat
Fresh out of Seoul's vibrant subcultural scene, thisisneverthat are one of the newest players in the country's bourgeoning streetwear sphere, receiving international acclaim in recent years after a string of collaborations with high-profile brands. Co-founded by a group of friends, thisisneverthat takes influence from their collective sprit - how they wear clothes, perceptions on street culture and interests in music, art and skateboarding. The brand's aesthetic is fluid and contemporary - its collections introduce streetwear staples alongside finely tailored knits and denim, as well as essential outerwear and an ever-evolving range of experimental patchworks and jacquards.
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