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On Running
Born in the Swiss alps with one goal: to revolutionize the sensation of running. On Running is based on the one radical idea of soft landings followed by explosive take-offs, also known as - running on clouds. After retiring from professional racing, three-time world duathlon champion Olivier Bernhard devoted himself to finding a running shoe that would give him the perfect running feel. In doing so, he crossed with a like-minded Swiss engineer who had an idea for a new kind of running shoe. Following this On was born - giving the perfect mix of running experience and engineering expertise allowed that first radical idea to be refined.
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